The format of the brand communication seems to continue the name, plays with it. Hello, tom yum! Hello, soup as a gift! Hello breakfast! Goodbye hunger! Such an understandable game regulates and makes the construction of communication messages convenient. We paid special attention to the product in image materials. Product, taste - always in the spotlight. Branding elements and color do not interfere with the product, but emphasize it elegantly. This project was developed jointly with the agency Соль (Salt).